https://oswaldosa.com Oswaldo Sá Sat, 07 Jun 2025 17:48:10 +0000 https://oswaldosa.com en https://oswaldosa.com/Name-This-oreo Sat, 07 Jun 2025 17:43:35 +0000 Oswaldo Sá https://oswaldosa.com/Name-This-oreo ︎ AN AUDIO-LED COMMERCE EXPERIENCE &nbsp; &nbsp; &nbsp;THAT TURNED A SOCIAL MEME INTO A GAME ︎ Born from an internet name origin theory for OREO, that claims “O” is for the cookie and “RE” is for the cream (giving birth to the iconic O-RE-O cookie-crème-cookie sandwich).︎&nbsp; <img width="1332" height="59" width_o="1332" height_o="59" data-src="https://freight.cargo.site/t/original/i/ba98df67ae4b03d7f256a9f2ed3cb83ccf8ec90ff9dd08b5228cfb09dfc84d7b/Name-this-oreo-awards.png" data-mid="234857935" border="0" data-scale="35" data-no-zoom src="https://freight.cargo.site/w/1000/i/ba98df67ae4b03d7f256a9f2ed3cb83ccf8ec90ff9dd08b5228cfb09dfc84d7b/Name-this-oreo-awards.png" /> <img width="6000" height="4286" width_o="6000" height_o="4286" data-src="https://freight.cargo.site/t/original/i/586ee79501f0a83eae22b7b4e93609230305ed35da2c301f4a4fde074d8b7ddd/Name-This-Oreo.jpg" data-mid="234385841" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/586ee79501f0a83eae22b7b4e93609230305ed35da2c301f4a4fde074d8b7ddd/Name-This-Oreo.jpg" /><img width="7063" height="5045" width_o="7063" height_o="5045" data-src="https://freight.cargo.site/t/original/i/a6dc7c4a82ff61a248c206fa5f2d93bdb0347d72b031d55cbda824addeb98269/experience_full_XP.jpg" data-mid="234385878" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/a6dc7c4a82ff61a248c206fa5f2d93bdb0347d72b031d55cbda824addeb98269/experience_full_XP.jpg" /> https://oswaldosa.com/OreoCalls Sun, 09 Jun 2024 14:22:38 +0000 Oswaldo Sá https://oswaldosa.com/OreoCalls ︎ EVERY CALL BECAME A SWEET CALL ︎ By reimagining every officiating call signal into playful cookie match-ups we triggered offers in real-time available for viewers to unlock just by scanning the refs.︎&nbsp; <img width="2957" height="59" width_o="2957" height_o="59" data-src="https://freight.cargo.site/t/original/i/fef43953f556d97527f7cc1b5fb3c4eeab1f059efcc8ee7cf217bca65c35e557/oreocallsawards.png" data-mid="231836756" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/fef43953f556d97527f7cc1b5fb3c4eeab1f059efcc8ee7cf217bca65c35e557/oreocallsawards.png" /> <img width="5000" height="12350" width_o="5000" height_o="12350" data-src="https://freight.cargo.site/t/original/i/4c7ee30a8d3015a059bd05a35d03e79b77d11017c6c49eb165f386f5abd2d212/OREOCALLS_pasta2.jpg" data-mid="212565161" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/4c7ee30a8d3015a059bd05a35d03e79b77d11017c6c49eb165f386f5abd2d212/OREOCALLS_pasta2.jpg" /> https://oswaldosa.com/Oreocodes Mon, 08 May 2023 21:55:09 +0000 Oswaldo Sá https://oswaldosa.com/Oreocodes ︎ YOU WON’T SEE BARCODES THE SAME WAY AGAIN ︎ Oreocodes is a commerce experience that taps into the minimalistic similarity between barcodes and a stack of Oreos to allow people to get Oreo offers directly from its all-time complementary partner: milk. Just grab any milk pack, flip the barcode, and scan it!︎&nbsp; <img width="3864" height="59" width_o="3864" height_o="59" data-src="https://freight.cargo.site/t/original/i/db1ba2a329ae4415d967c752aeedac6df508a0a8a1f1606b97ef6b759f716480/CODES_AWARDS.png" data-mid="212247772" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/db1ba2a329ae4415d967c752aeedac6df508a0a8a1f1606b97ef6b759f716480/CODES_AWARDS.png" /> <img width="7063" height="32610" width_o="7063" height_o="32610" data-src="https://freight.cargo.site/t/original/i/d1c41d955926e8c8795b15cad96b0a7a47559ad3480f277a40365e2794311207/OREOCODES-BOARDS-MAIN-OPT-1-pasta01-copy.jpg" data-mid="183855559" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/d1c41d955926e8c8795b15cad96b0a7a47559ad3480f277a40365e2794311207/OREOCODES-BOARDS-MAIN-OPT-1-pasta01-copy.jpg" /> https://oswaldosa.com/Don-t-delete-Menu Thu, 06 Jul 2023 17:11:57 +0000 Oswaldo Sá https://oswaldosa.com/Don-t-delete-Menu ︎ UNEXPECTED OFFERS THAT MADE PEOPLE THINK TWICE BEFORE DELETING US ︎ We interrupted the deleting process by customizing the app’s shortcut menu.&nbsp;Every time users tried to delete us using HAPTIC touch, they found unexpected offers for them to stay - frequently updated to keep fans engaged. ︎ <img width="2808" height="59" width_o="2808" height_o="59" data-src="https://freight.cargo.site/t/original/i/002b47edfa1e409eb11bb7688c482f8fafa02d0c7794363589e433f257daa7d3/Dont-delete.png" data-mid="213499075" border="0" data-scale="68" data-no-zoom src="https://freight.cargo.site/w/1000/i/002b47edfa1e409eb11bb7688c482f8fafa02d0c7794363589e433f257daa7d3/Dont-delete.png" /><img width="2444" height="2441" width_o="2444" height_o="2441" data-src="https://freight.cargo.site/t/original/i/71cbaebaf639462c549beb5dfdcc0e204850098aa108305bc85c20bd8fb8a247/Pasta_Board_Dont-Delete-Eat.jpg" data-mid="185143718" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/71cbaebaf639462c549beb5dfdcc0e204850098aa108305bc85c20bd8fb8a247/Pasta_Board_Dont-Delete-Eat.jpg" /> https://oswaldosa.com/Bad-Luck-Reverser Sat, 07 Jun 2025 17:48:10 +0000 Oswaldo Sá https://oswaldosa.com/Bad-Luck-Reverser ︎ A PINCH FOR FOOD AND &nbsp; &nbsp; &nbsp;A PINCH FOR GOOD LUCK ︎ In Colombia, football and superstition go hand in hand. So we turned Refisal salt into a good luck charm by creating team-branded packs and using real-time data to deliver them to the unluckiest fans through bars, delivery apps, and stadiums. ︎&nbsp; <img width="546" height="59" width_o="546" height_o="59" data-src="https://freight.cargo.site/t/original/i/96541b1f35e603ffdacc9ecca09c83daca1b3b73f1de109c48b8c5e844fbe961/Bad-Luck-Reverser.png" data-mid="234857939" border="0" data-scale="22" data-no-zoom src="https://freight.cargo.site/w/546/i/96541b1f35e603ffdacc9ecca09c83daca1b3b73f1de109c48b8c5e844fbe961/Bad-Luck-Reverser.png" /> <img width="1920" height="9001" width_o="1920" height_o="9001" data-src="https://freight.cargo.site/t/original/i/efd67d94384b48055d96f65b61fca8fff05a5a89f0aae6ab0ba3da7dfa51ba0d/Bad_luck2.jpg" data-mid="234385033" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/efd67d94384b48055d96f65b61fca8fff05a5a89f0aae6ab0ba3da7dfa51ba0d/Bad_luck2.jpg" /> https://oswaldosa.com/Jersey-Pay Thu, 16 Jun 2022 17:01:16 +0000 Oswaldo Sá https://oswaldosa.com/Jersey-Pay ︎ NO WALLET. NO PHONE. NO BEER. ︎ Football stadiums in Latin-America are a common place for pickpocketing. To avoid this, fans leave their valuables at home. For Corona this is a social behavior that impacts in-stadium beer volume sales. So we turned fan’s jerseys into digital wallets for the most convenient way of a payment solution. ︎ <img width="2728" height="57" width_o="2728" height_o="57" data-src="https://freight.cargo.site/t/original/i/7783fa04c52ff9245a1446f13da4180aa853b7fdcc3e39c62cb167beb002c058/awards5-copy-copy.png" data-mid="179991796" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/7783fa04c52ff9245a1446f13da4180aa853b7fdcc3e39c62cb167beb002c058/awards5-copy-copy.png" /> <img width="4001" height="7771" width_o="4001" height_o="7771" data-src="https://freight.cargo.site/t/original/i/1c5f5abe9e0d3f26aea5fb4976bd628a3b1710e6048f28769f2c59f0af29a9d9/Jersey_pay.jpg" data-mid="178255349" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/1c5f5abe9e0d3f26aea5fb4976bd628a3b1710e6048f28769f2c59f0af29a9d9/Jersey_pay.jpg" /> https://oswaldosa.com/I-see-Coke Sun, 07 May 2023 22:40:05 +0000 Oswaldo Sá https://oswaldosa.com/I-see-Coke ︎ IN A MARKET WHERE COCA-COLA IS THE CHALLENGER BRAND, WE PUT THEIR NAME IN EVERYONE’S LIPS. ︎ By cataloging thousands of hours of content using machine learning, we identified hundreds of Coca-Cola placements and created customized replies with an offer for every single appearance. ︎&nbsp; <img width="2040" height="59" width_o="2040" height_o="59" data-src="https://freight.cargo.site/t/original/i/b07dbd502b5041812b4366d0a050973263158e75b281b2e52fa1fb5715e00e50/I-SEE-COKE_AWARDS.png" data-mid="212249518" border="0" data-scale="65" data-no-zoom src="https://freight.cargo.site/w/1000/i/b07dbd502b5041812b4366d0a050973263158e75b281b2e52fa1fb5715e00e50/I-SEE-COKE_AWARDS.png" /> <img width="4500" height="15550" width_o="4500" height_o="15550" data-src="https://freight.cargo.site/t/original/i/150aad5a7f49c88cfdd918fa162cf03f6baf53cbbb569ae2740baf53be0b75ba/I_see_coke_Portfolio.jpg" data-mid="178229921" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/150aad5a7f49c88cfdd918fa162cf03f6baf53cbbb569ae2740baf53be0b75ba/I_see_coke_Portfolio.jpg" /><img width="4160" height="3199" width_o="4160" height_o="3199" data-src="https://freight.cargo.site/t/original/i/30d2fd5fc217da722319c2e1fcda236c62b87dd8d9c7217cd91657d62357190c/posters_street.jpg" data-mid="178471147" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/30d2fd5fc217da722319c2e1fcda236c62b87dd8d9c7217cd91657d62357190c/posters_street.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/62782f2784f2ce6c294a526e45731af4682b5d74e0d47e8945f587c42968fe2e/seeding.gif" data-mid="178472637" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/62782f2784f2ce6c294a526e45731af4682b5d74e0d47e8945f587c42968fe2e/seeding.gif" /> https://oswaldosa.com/OreoMenu Sun, 09 Jun 2024 13:58:18 +0000 Oswaldo Sá https://oswaldosa.com/OreoMenu ︎ THERE IS AN OREO HIDDEN IN PLAIN SIGHT&nbsp; ︎ A commerce experience that turns every website menu icon into a menu for OREOs; Whenever people see one on screen, they can expand it and use any of the tab names as promo codes.︎&nbsp; <img width="506" height="59" width_o="506" height_o="59" data-src="https://freight.cargo.site/t/original/i/a9613d392c7fb5cc740ec88f3816bc575beed894de8197e7f5e1e26f2087788e/OreoMenu.png" data-mid="213498079" border="0" data-scale="15" data-no-zoom src="https://freight.cargo.site/w/506/i/a9613d392c7fb5cc740ec88f3816bc575beed894de8197e7f5e1e26f2087788e/OreoMenu.png" /> <img width="7063" height="32436" width_o="7063" height_o="32436" data-src="https://freight.cargo.site/t/original/i/5ca2c49cd0cd88365729c1f0cfd611289e746c6795f5645975582f1821d4ef16/OREOMENU_pasta-copy.jpg" data-mid="212565165" border="0" src="https://freight.cargo.site/w/1000/i/5ca2c49cd0cd88365729c1f0cfd611289e746c6795f5645975582f1821d4ef16/OREOMENU_pasta-copy.jpg" /> https://oswaldosa.com/CamelPower Wed, 28 Feb 2018 18:26:19 +0000 Oswaldo Sá https://oswaldosa.com/CamelPower ︎ THE FIRST UNIT OF MEASUREMENT &nbsp;MADE FOR THE DESERT ︎ James Watt created the HorsePower in the late 18th century by conducting an experiment using a horse on flat terrain. More than 200 years later, his method still defines the way we measure power engines. But when it comes to the mighty dunes of the desert, well, horses fall short. There was only one way to make it right. And there was only one animal we could base our experiment on. ︎ In partnership with NATIONAL GEOGRAPHIC,&nbsp; a documentary was created.&nbsp; ︎Watch here&nbsp; <img width="2340" height="111" width_o="2340" height_o="111" data-src="https://freight.cargo.site/t/original/i/10fa2dc2c9f32145221dbf99aa19294c1b00fbb68dccfbf217f25f5e5bfd57a2/awards2.png" data-mid="39392082" border="0" data-scale="70" data-no-zoom src="https://freight.cargo.site/w/1000/i/10fa2dc2c9f32145221dbf99aa19294c1b00fbb68dccfbf217f25f5e5bfd57a2/awards2.png" /> <img width="1600" height="2268" width_o="1600" height_o="2268" data-src="https://freight.cargo.site/t/original/i/5eec6626f3285728685a197249de38044cf71eef07cc79cda1ab3136fd283a79/Camelpower-Poster-Heart.jpg" data-mid="12110061" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/5eec6626f3285728685a197249de38044cf71eef07cc79cda1ab3136fd283a79/Camelpower-Poster-Heart.jpg" /><img width="1600" height="2263" width_o="1600" height_o="2263" data-src="https://freight.cargo.site/t/original/i/0104bb17dd803f0079265a91caf47a469e82f5ecd240441fbb948b1ee98aaf0e/Camelpower-Poster-Nostrils.jpg" data-mid="12110062" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/0104bb17dd803f0079265a91caf47a469e82f5ecd240441fbb948b1ee98aaf0e/Camelpower-Poster-Nostrils.jpg" /><img width="1600" height="2263" width_o="1600" height_o="2263" data-src="https://freight.cargo.site/t/original/i/12d5f15fc6706d9e46fd26728dcc8905bad9a9bf11d4495044679ee913cabc5d/Camelpower-Poster-Leg.jpg" data-mid="12110063" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/12d5f15fc6706d9e46fd26728dcc8905bad9a9bf11d4495044679ee913cabc5d/Camelpower-Poster-Leg.jpg" /> <img width="1600" height="2263" width_o="1600" height_o="2263" data-src="https://freight.cargo.site/t/original/i/9996751bbe0ebea35984b1dc30c782a447cd17d8fa6d4b905713d81656ef1c50/Camelpower-Poster-Hump.jpg" data-mid="12110064" border="0" data-scale="19" src="https://freight.cargo.site/w/1000/i/9996751bbe0ebea35984b1dc30c782a447cd17d8fa6d4b905713d81656ef1c50/Camelpower-Poster-Hump.jpg" />&nbsp;<img width="1600" height="2268" width_o="1600" height_o="2268" data-src="https://freight.cargo.site/t/original/i/5eec6626f3285728685a197249de38044cf71eef07cc79cda1ab3136fd283a79/Camelpower-Poster-Heart.jpg" data-mid="12110061" border="0" data-scale="19" src="https://freight.cargo.site/w/1000/i/5eec6626f3285728685a197249de38044cf71eef07cc79cda1ab3136fd283a79/Camelpower-Poster-Heart.jpg" /> <img width="1600" height="2263" width_o="1600" height_o="2263" data-src="https://freight.cargo.site/t/original/i/0104bb17dd803f0079265a91caf47a469e82f5ecd240441fbb948b1ee98aaf0e/Camelpower-Poster-Nostrils.jpg" data-mid="12110062" border="0" data-scale="19" src="https://freight.cargo.site/w/1000/i/0104bb17dd803f0079265a91caf47a469e82f5ecd240441fbb948b1ee98aaf0e/Camelpower-Poster-Nostrils.jpg" />&nbsp;<img width="1600" height="2263" width_o="1600" height_o="2263" data-src="https://freight.cargo.site/t/original/i/0b97abdcf0652cb17f64f88ce440bb852ab9baa1b3dc17c85e6580b9a6ab0cd5/Camelpower-Poster-Foot.jpg" data-mid="12110065" border="0" data-scale="19" src="https://freight.cargo.site/w/1000/i/0b97abdcf0652cb17f64f88ce440bb852ab9baa1b3dc17c85e6580b9a6ab0cd5/Camelpower-Poster-Foot.jpg" />&nbsp;<img width="1600" height="2263" width_o="1600" height_o="2263" data-src="https://freight.cargo.site/t/original/i/12d5f15fc6706d9e46fd26728dcc8905bad9a9bf11d4495044679ee913cabc5d/Camelpower-Poster-Leg.jpg" data-mid="12110063" border="0" data-scale="19" src="https://freight.cargo.site/w/1000/i/12d5f15fc6706d9e46fd26728dcc8905bad9a9bf11d4495044679ee913cabc5d/Camelpower-Poster-Leg.jpg" /> &nbsp;︎www.camelpower.ae︎ <img width="1920" height="802" width_o="1920" height_o="802" data-src="https://freight.cargo.site/t/original/i/154264a846b9f8c80e563bdb6a047d711551f1635d69409169dcf4c1f9373f0f/website2.png" data-mid="12675573" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/154264a846b9f8c80e563bdb6a047d711551f1635d69409169dcf4c1f9373f0f/website2.png" /> <img width="1920" height="114" width_o="1920" height_o="114" data-src="https://freight.cargo.site/t/original/i/09c99b69799f90261f12de748e5dbd60871fe77bf7eb141d9c9981d4761b4100/news.png" data-mid="12675574" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/09c99b69799f90261f12de748e5dbd60871fe77bf7eb141d9c9981d4761b4100/news.png" /> https://oswaldosa.com/Charmology Fri, 21 Jun 2024 16:52:17 +0000 Oswaldo Sá https://oswaldosa.com/Charmology ︎ TO GET GEN-Z TO EAT LUCKY CHARMS, &nbsp; &nbsp; WE GOT THEM TO READ LUCKY CHARMS. ︎ Together with renowned psychic and influencer Aliza Kelly, we created Charmology: a new divination practice that interprets marshmallow patterns in a cereal bowl. ︎ <img width="228" height="59" width_o="228" height_o="59" data-src="https://freight.cargo.site/t/original/i/443afc1d3db9d9bdf0f2578368201e9244a35d5dc0276e4faaf5db62ac10491c/Charmology.png" data-mid="213498820" border="0" data-scale="7" data-no-zoom src="https://freight.cargo.site/w/228/i/443afc1d3db9d9bdf0f2578368201e9244a35d5dc0276e4faaf5db62ac10491c/Charmology.png" /><img width="7000" height="4955" width_o="7000" height_o="4955" data-src="https://freight.cargo.site/t/original/i/3abb117962c41957c2d8cb00e81b2524028b52f4175a392bc51002d14ec8293c/01-CHARMOLOGY-CANNES-MAIN-SOCIAL.jpg" data-mid="213367988" border="0" data-no-zoom src="https://freight.cargo.site/w/1000/i/3abb117962c41957c2d8cb00e81b2524028b52f4175a392bc51002d14ec8293c/01-CHARMOLOGY-CANNES-MAIN-SOCIAL.jpg" />