︎ABOUT ME
Oswaldo Sa (AKA Os) is Executive Creative Director at VML in New York - Green Card Holder
He is a Brazilian creative, with over 16 years of experience working in advertising in markets across the world, including Brazil, Qatar, Dubai, and currently the USA. During his career, Oswaldo has worked with major international brands including Coca-Cola, Nissan, Mondelez, McDonald's, General Mills, Unilever, PepsiCo, Emirates Airlines, Amnesty International, and many others.
Os has a strong conceptual way of thinking, crafting, art direction, and attention to detail which has been recognized internationally. These include Cannes Lions, D&AD, One Show, London International Awards, Clio Awards, New York Festival, Dubai Lynx, and Effies, amongst others. Also, some of his work has been recognized and published in many magazines, including Lürzer's Archive, Contagious, Directory Magazine, and Campaign to name a few.
︎WORK EXPERIENCE
- VML NYC
- TBWA Dubai
- Leo Bunett Doha
- Borghi/Lowe Brazil
- DM9DDB Brazil
︎AWARDS
4th MOST AWARDED CREATIVE DIRECTOR ACCORDING TO THE DRUM 2024
Cannes Lions • 2x Gold | 6x Silver | 3x Bronze | 11x Shortlist
Gold - Direct (Oreocodes)
Gold - Creative Commerce (Oreocodes)
Silver - Direct (Oreocodes)
Silver - Industry Craft (Oreocodes)
Silver - Radio (I See Coke)
Silver - Mobile (Jersey Pay)
Silver - Media (CamelPower)
Silver - Radio (Spot Against Silence)
Bronze - Mobile (Oreocodes)
Bronze - Creative Commerce (Jersey Pay)
Bronze - Brand Experience (CamelPower)
Shortlist - Creative Commerce (Beer Badge)
Shortlist - Brand Experience (Oreocodes)
Shortlist - Brand Experience (Oreo Stuf Scan)
Shortlist - Promo (CamelPower)
Shortlist - Promo (CamelPower)
Shortlist - Brand Experience (Omo Tag)
Shortlist - Brand Experience (Omo Tag)
Shortlist - Media (Omo Tag)
Shortlist - Direct (Promoticon)
Shortlist - Brand Experience (Skins of Peace)
Shortlist - Social (Slow Trends)
D&AD • 5x Wood
Wood - Digital (Jersey Pay)
Wood - Experiential (Jersey Pay)
Wood - Direct (Oreo Stuf Scan)
Wood - Radio (Spot Against Silence)
Wood - Direct (Spot Against Silence)
The One Show • 5x Gold | 7x Silver | 11x Bronze | 31x Merit
Gold - Direct Marketing (Oreocodes)
Gold - Experiential & Immersive (Don't Delete Menu)
Gold - Experiential & Immersive (Don't Delete Menu)
Gold - Integrated (I See Coke)
Gold - Interactive (Don't Delete Menu)
Silver - Creative Use of Technology (Oreocodes)
Silver - Creative Use of Technology (Don't Delete Menu)
Silver - Direct Marketing (Oreocodes)
Silver - Direct Marketing (Oreocodes)
Silver - Direct Marketing (Don't Delete Menu)
Silver - Experiential & Immersive (Oreocodes)
Silver - Interactive, Online & Mobile (Don't Delete Menu)
Bronze - Creative Use of Technology (Don't Delete Menu)
Bronze - Direct Marketing - Commerce (Don't Delete Menu)
Bronze - Direct Marketing (Oreocodes)
Bronze - Interactive & Mobile Craft (Oreocodes)
Bronze - Integrated / Omnichannel (Oreocodes)
Bronze - Interactive, Online & Mobile (I See Coke)
Bronze - Interactive, Online & Mobile (Don't Delete Menu)
Bronze - Radio & Audio-First (I See Coke)
Bronze - Experiential & Immersive (Jersey Pay)
Bronze - Print & Promotional (Jersey Pay)
Bronze - Design (Jersey Pay)
Merit - Branded Entertainment (I See Coke)
Merit - Branded Entertainment (I See Coke)
Merit - Creative Effectiveness (Oreocodes)
Merit - Creative Use of Technology (I See Coke)
Merit - Creative Use of Technology (Oreocodes)
Merit - Design (Oreocodes)
Merit - Direct Marketing (I See Coke)
Merit - Direct Marketing (Don't Delete Menu)
Merit - Direct Marketing (Oreocodes)
Merit - Direct Marketing (I See Coke)
Merit - Experiential & Immersive (Oreocodes)
Merit - Experiential & Immersive (Beer Badge)
Merit - Experiential & Immersive (Oreocodes)
Merit - Integrated (Oreocodes)
Merit - Integrated (Oreocodes)
Merit - Interactive, Online & Mobile (Beer Badge)
Merit - Interactive, Online & Mobile (Beer Badge)
Merit - Interactive, Online & Mobile (I See Coke)
Merit - Interactive, Online & Mobile (Oreocodes)
Merit - Public Relations (Oreocodes)
Merit - Radio & Audio-First (I See Coke)
Merit - Design (Jersey Pay)
Merit - Experiential & Immersive (Jersey Pay)
Merit - Interactive & Mobile Craft (Jersey Pay)
Merit - Interactive, Online & Mobile (Jersey Pay)
Merit - Interactive, Online & Mobile (Jersey Pay)
Merit - Use of Technology (Oreo Stuf Scan)
Merit - craft/Use of Technology (Oreo Stuf Scan)
Merit - Ecommerce (Oreo Stuf Scan)
Merit - Radio (Spot Against Silence)
Merit - Integrated (CamelPower)
ADC • 2x Silver | 3x Bronze
Silver - Promotional (Don't Delete Menu)
Silver - Mobile (Oreocodes)
Bronze - Promotional (Oreocodes)
Bronze - Craft (Oreocodes)
Bronze - Direct (Oreocodes)
Clio Award • 5x Gold | 14x Silver | 14x Bronze
Gold - Commerce (Don't Delete Menu)
Gold - Commerce (Oreocodes)
Gold - Commerce (Oreocodes)
Gold - Commerce (Jersey Pay)
Gold - Commerce (Jersey Pay)
Silver - Commerce (Oreocodes)
Silver - Creative Effectiveness (Oreocodes)
Silver - Design (Oreocodes)
Silver - Design Craft (Oreocodes)
Silver - Digital/Craft (Oreocodes)
Silver - Digital/Mobile (Oreocodes)
Silver - Direct (Oreocodes)
Silver - Integrated (Oreocodes)
Silver - Audio (I See Coke)
Silver - Commerce (Don't Delete Menu)
Silver - Digital/Mobile (Beer Badge)
Silver - Fashion (Beer Badge)
Silver - Creative Business Transformation (Jersey Pay)
Silver - PR (CamelPower)
Bronze - Commerce (Don't Delete Menu)
Bronze - Innovation (Don't Delete Menu)
Bronze - Media (Don't Delete Menu)
Bronze - Experience (Oreocodes)
Bronze - Experience (Oreocodes)
Bronze - Innovation (Oreocodes)
Bronze - Innovation (Oreocodes)
Bronze - Branded Content (I See Coke)
Bronze - Creative Commerce (I See Coke)
Bronze - Digital/Mobile (I See Coke)
Bronze - Direct (Charmology)
Bronze - Social Media (Charmology)
Bronze - Experience & Activation (Jersey Pay)
Bronze - Out of Home (Oreo Stuf Scan)
Clio Sports • 1x Grand Prix | 2x Gold | 2x Silver
Grand Prix - Digital (Jersey Pay)
Gold - Digital (Jersey Pay)
Gold - Digital (Jersey Pay)
Silver - Digital (Jersey Pay)
Silver - Product Innovation (Jersey Pay)
London International Awards • 4x Gold | 9x Silver | 8x Bronze
Gold - Design (Oreocodes)
Gold - Digital (Oreocodes)
Gold - Non-Traditional (Oreocodes)
Gold - Digital (Jersey Pay)
Silver - Non-Traditional (Oreocodes)
Silver - Non-Traditional (Oreocodes)
Silver - Ambient & Activation (Oreocodes)
Silver - Ambient & Activation (Oreocodes)
Silver - Integration (Oreocodes)
Silver - Evolution (Oreocodes)
Silver - Radio (I See Coke)
Silver - Radio (Spot Against Silence)
Silver - Radio (Spot Against Silence)
Bronze - Radio (I See Coke)
Bronze - Digital (Oreocodes)
Bronze - Digital (Oreocodes)
Bronze - Digital (Don’t Delete Menu)
Bronze - Digital (Don’t Delete Menu)
Bronze - Ambient & Activation (Jersey Pay)
Bronze - Ambient & Activation (Jersey Pay)
Bronze - Ambient & Activation (Oreo Stuf Scan)
New York Festival • 1x Grand Prix | 8x Gold | 11x Silver | 4x Bronze
Grand Prix - Commerce (Oreocodes)
Gold - Commerce (Oreocodes)
Gold - Commerce (Oreocodes)
Gold - Print (Oreocodes)
Gold - Direct (Oreocodes)
Gold - Digital (Oreocodes)
Gold - Commerce (Don’t Delete Menu)
Gold - Direct (Don’t Delete Menu)
Gold - Commerce (I See Coke)
Silver - Print (I See Coke)
Silver - Commerce (I See Coke)
Silver - Commerce (Don’t Delete Menu)
Siver - Collaboration and Partnership (I See Coke)
Siver - Sports (Beer Badge)
Siver - Collaboration and Partnership (Beer Badge)
Siver - Commerce (Beer Badge)
Siver - Hell’s Kitchen: Alcohol Best Use (Beer Badge)
Siver - Collaboration and Partnership (Oreocodes)
Siver - Activation and Engagement (Oreocodes)
Silver - Direct (Omo Tag)
Bronze - Commerce (Beer Badge)
Bronze - Digital (Beer Badge)
Bronze - Avant-Garde and Innovative (Oreocodes)
Bronze - Mobile (Don’t Delete Menu)
Andy’s • 3x Gold
Gold - Idea (Oreocodes)
Gold - Craft (Oreocodes)
Gold - Idea (Don’t Delete Menu)
El Ojo • 4x Gold | 6x Silver | 9x Bronze
Gold - Creative Commerce (Beer Badge)
Gold - Best Idea Latim (Oreocodes)
Gold - Content (Jersey Pay)
Gold - Sport (Jersey Pay)
Silver - Direct (Don’t Delete Menu)
Silver - Media (Don’t Delete Menu)
Silver - Brand Experience (Don’t Delete Menu)
Silver - Digital & Social (Jersey Pay)
Silver - Brand & Experience (Jersey Pay)
Silver - Direct (Jersey Pay)
Bronze - Direct (Don’t Delete Menu)
Bronze - Media (Don’t Delete Menu)
Bronze - Creative Commerce (Don’t Delete Menu)
Bronze - Creative Commerce (Don’t Delete Menu)
Bronze - Creative Commerce (Don’t Delete Menu)
Bronze - Creative Commerce (Don’t Delete Menu)
Bronze - Digital & Social (Don’t Delete Menu)
Bronze - Creative Commerce (Beer Badge)
Bronze - Radio (Spot Against Silence)
Lürzer's Archive • 12x Campaigns Published
Skins of Peace - 8 Prints
CamelPower - 5 Prints
Men's Sale - 2 Prints
Stop Before it’s too late - 2 Prints
Stupid VR - 2 Films
Stupid VR - 4 Prints
Patrol Desert vs City - Film
Patrol Desert vs City - Print
Pril Bacteria - 2 Prints
Big Families - 2 Prints
Big Families - 2 Films
The World is tricky - 2 Prints
Dubai Lynx • 10x Grand Prix | 6x Gold | 13x Silver | 23x Bronze
Grand Prix - Commerce (I See Coke)
Grand Prix - Radio (I See Coke)
Grand Prix - Digital (I See Coke)
Grand Prix - Brand Experience (Omo Tag)
Grand Prix - Radio (Predictive Radio)
Grand Prix - Creative Effectiveness (Slow Trends)
Grand Prix - Promo & Activation (Camelpower)
Grand Prix - PR (Camelpower)
Grand Prix - Mobile (Promoticon)
Grand Prix - Direct (Promoticon)
Gold - Outdoor (Omo Tag)
Gold - Interactive (Slow Trends)
Gold - Promo & Activation (Slow Trends)
Gold - Media (Slow Trends)
Gold - Media (Skins of Peace)
Gold - Direct (Promoticon)
Silver - Brand Experience (Omo Tag)
Silver - Outdoor (Omo Tag)
Silver - Film (Big Families)
Silver - PR (Camelpower)
Silver - Integrated (Camelpower)
Silver - Branded Content (Camelpower)
Silver - Direct (Camelpower)
Silver - Promo & Activation (Promoticon)
Silver - Direct (Promoticon)
Silver - Outdoor (Skins of Peace)
Silver - Film (Slow Trends)
Silver - Film (Stupid VR)
Silver - Print and Publishing (Men's Sale)
Bronze - Digital (I See Coke)
Bronze - Media (I See Coke)
Bronze - Direct (I See Coke)
Bronze - Brand Experience (I See Coke)
Bronze - Direct (Omo Tag)
Bronze - Healthcare (Clasico Dogs)
Bronze - Healthcare (Sound of Shisha)
Bronze - Outdoor (Omo Tag)
Bronze - PR (Clasico Dogs)
Bronze - Print and Publishing (Big Families)
Bronze - Direct (Camelpower)
Bronze - Interactive (Camelpower)
Bronze - Promo & Activation (Slow Trends)
Bronze - Promo & Activation (Slow Trends)
Bronze - PR (Slow Trends)
Bronze - Promo & Activation (Promoticon)
Bronze - Mobile (Promoticon)
Bronze - Design (Promoticon)
Bronze - Promo & Activation (Skins of Peace)
Bronze - Outdoor (Skins of Peace)
Bronze - Film Craft (Stupid VR)
Bronze - Interactive (Stupid VR)
Bronze - Outdoor (Stupid VR)
The Drums • 9x Awards
Chair Award (Jersey Pay)
Best Digital Transformation (Jersey Pay)
Technical Innovation (Jersey Pay)
UX/Usability (Jersey Pay)
Consumer Products or Services (Jersey Pay)
Most Effective Use of Branded Content (Pizza Pursuit)
Retail and E-commerce (Pizza Pursuit)
Retail and E-commerce (Adventure Quarters)
Consumer Products or Services (Adventure Quarters)
Epica Award • 1x Gold | 1x Bronze
Gold - Maintenance (Omo Tag)
Bronze - Experiential (Omo Tag)
Loeries • 1x Grand Prix | 1x Gold | 8x Silver | 8x Bronze
Grand Prix - Integrated (CamelPower)
Gold - Integrated (CamelPower)
Silver - Outdoor (Omo Tag)
Silver - Film (Big Families)
Silver - Effective Creativity (Slow Trends)
Silver - Online Film (Slow Trends)
Silver - Digital (Slow Trends)
Silver - Design for Digital (Promoticon)
Silver - Outdoor (Skins of Peace)
Bronze - PR (Omo Tag)
Bronze - Innovation (Omo Tag)
Bronze - Print (Men’s Sale)
Bronze - Print (CamelPower)
Bronze - Effective Creativity (CamelPower)
Bronze - Design Collateral (Skins of Peace)
Bronze - Media (Skins of Peace)
Bronze - PR (Slow Trends)
Mena Effies • 3x Gold | 2x Silver
Gold - Brand Experience (Slow Trends)
Gold - Branded Content (Slow Trends)
Gold - Mobile & Internet (Slow Trend )
Silver - Social Good (Clasico Dogs )
Silver - Healthcare (Sounds of Shisha )
USA Effies • 1x Silver | 1x Bronze
Silver - Brand Experience (Dark Escape)
Bronze - Commerce & Shopper (Adventure Quarters)
Cristal Awards • 1x Grand Prix | 1x Gold | 3x Silver | 4x Bronze
Grand Cristal (CamelPower)
Gold - Integrated (CamelPower)
Silver - Branded Content (CamelPower)
Silver - Film (Slow Trends)
Silver - Digital (Slow Trends)
Bronze - Film Craft (Slow Trends)
Bronze - Promo & Direct (Promoticon)
Bronze - Digital (Promoticon)
Bronze - Innovation (Promoticon)
︎JURY MEMBER
El Ojo - Design 2023
The One Club - Where Are All The Black People 2021
The Drum - Direct 2021
AdStar - Brand Experience 2020
︎MAIN PUBLICATIONS
CONTAGIOUS MAGAZINE 2022
Jersey Pay and Oreo Stuf Scan
CONTAGIOUS MAGAZINE 2017
CamelPower and Promoticon
CONTAGIOUS MAGAZINE 2014
Spot against the Silence
DIRECTORY MAGAZINE 2017
Cannes Issue Cover - CamelPower