︎ CORONA ON THE HEART OF EVERY FAN
︎For the 2022 World Cup, Corona scored the biggest sponsorship of all: the Mexican national team. But FIFA rules don't allow brands on national team jerseys. So, instead of putting Corona’s name on it, we decided to put their product on the heart of every fan, literally.
We partnered up with Adidas to launch a limited-edition Mexico jersey, pre-loaded with Corona beer and made it available at every Corona Fan Fest during the World Cup.︎
